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The concept of Monty Cantsin

Monty Cantsin is a name chosen/invented by Monty Cantsin to refer to an international star who can be anyone. The name is fixed, the people using it aren't. What is usually an egoistical role (star) becomes abstracted by its disassociation from a particular person. When someone thinks/feels that the star context/advantage might be useful, they can "wear" the Monty Cantsin identity.
Monty Cantsin in a call for submissions to an extra-SMILE magazine, 1985